If you want to see an exceptional example of relatable and contemporary marketing strategies, you should take a look at some of the brands that are making their social media marketing hilarious online right now.
These accounts work on two levels, harmless fun and effective marketing.
Whichever one works for you, works for you.
Without analysing anything else too deep of a level right now, let’s take a look at who are the funniest players in brand accounts right now and why you should give them a follow to brighten up your day.
We could all do with an extra laugh these days, right?
Duolingo on TikTok
Duolingo’s brand account on TikTok is really pushing boundaries right now in what is and isn’t allowed online from a reputable brand.
Duolingo’s TikTok content consists of their bird mascot doing some ridiculous and hilarious things and interacting with comments from other users in a similarly hilarious but risqué manner.
Whoever is behind this content, they lean in really well to the pre-existing dialogue online about their brand and take advantage of the jokes that already exist. People have joked for years about Duolingo’s pushy notifications when they remind you to take your classes, and the brand has now relished the opportunity to make jokes with their bird mascot threatening to break into users’ homes and following them, etc.
While this is obviously ridiculous, it works really well and lands really well with those social media users who have a knowledge of these pre-existing jokes.
They are definitely pushing boundaries and we might expect to see a joke that goes a little too far sometime soon, but for now, it is some harmless fun from an app that offers a genuinely useful product. What’s not to love?
Ryanair on TikTok
Ryanair’s TikTok account has a very similar vibe to that of Duolingo’s. We know that a popular TikTok influencer is behind the brand’s online marketing as some Internet sleuths quickly figured it out, but it hasn’t ruined the illusion for many users.
The videos posted from the brand’s account typically include a Ryanair plane with a mouth and eyes, singing to popular songs and taking part in popular TikTok trends.
Again, the focus is leaning into the brand’s online identity and taking the control of the jokes back into the brand’s own hands.
It lands well online and it is doing wonders for its digital presence.
There’s one smart girl behind those plane videos, that’s for sure.
Innocent Drinks on Twitter
Innocent Drinks make healthy smoothies, juices, and carbonated drinks. They have been around for years and have a well-established reputation.
For the last couple of years, they have been using said reputation to run wild on Twitter.
They are best at posting hilarious replies and comments to fans and foes, and they really gain attention on Twitter.
They have excelled at giving the brand a comical and risqué voice that challenges the typical customer service experience.
It’s contemporary, it’s topical, and it works really well with their intended aims.
It’s good marketing and it gives us a laugh on our toilet break, you can’t argue with that!